Set SMARTER objectives for 2015

Now is the time to look back over last year and to look forwards to this year. What were your three greatest achievements in 2014? What are you going to achieve in 2015? What will be your first steps? While many people talk about SMART objectives, I’d like introduce you do a different way of setting objectives, which are SMARTER objectives. Read on to find out more!

SMART objectives are usually attributed to Peter Drucker’s management by objectives concept and were first written about by George T. Doran in the November 1981 issue of Management Review. The principal advantage of SMART objectives is that they are easier to understand, to do and to then be reassured that they have been done.

SMART is the following acronym:

S = Specific

M = Measurable

A = Attainable or Achievable

R = Relevant or Realistic

T = Timely or Time-bound

You’ve no doubt heard of SMART objectives and have probably used them before. But what about SMARTER objectives?

E = Ethical. If one of your goals is to work your way up the corporate ladder, can you do it without harming anyone else in your organisation? If your goal is to increase the profit margin in your business, you could do this just by making a number of your staff redundant. But is that really the right – and ethical – way of doing it?

R = Resourced. Do you have what you need to achieve your goals? If not, what resources do you need? If you’ve set goals for your team members, have you given them the resources they need, to be able to achieve them? Make sure the time, skills, funds and other resources are available, or the goals will not be achievable.

So when you’re setting your goals for 2015 or working with your team to set goals for them, don’t just set SMART goals, set SMARTER goals!

What are your SMARTER goals for 2015? Get in touch to share them.

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