How Do You Help People Set SMARTER Objectives?

You’ve no doubt heard of SMART objectives and have probably used them before. But what about SMARTER objectives? SMART is the following acronym:

S = Specific

M = Measurable

A = Attainable or Achievable

R = Relevant or Realistic

T = Timely or Time-bound

E = Ethical. If one of your goals is to work your way up the corporate ladder, can you do it without harming anyone else in your organisation? If your goal is to increase the profit margin in your business, you could do this just by making a number of your staff redundant. But is that really the right – and ethical – way of doing it?

R = Resourced. Do you have what you need to achieve your goals? If not, what resources do you need? If you’ve set goals for your team members, have you given them the resources they need, to be able to achieve them? Make sure the time, skills, funds and other resources are available, or the goals will not be achievable.

Here are three tips to help you help other people to set and achieve their objectives:

  • Look for opportunities for people to write their own objectives that you can then fine tune, rather than giving your employees objectives over which they have no control. It’s far better for people to ‘own’ their objectives rather than trying to deliver on ones that have been developed by someone else
  • Reviewing objectives is not a yearly activity. Take the time to do it monthly with members of your team. You can do it even more often, depending on what the job entails. Just don’t file away the objectives – use them to manage performance
  • Recognise and reward your staff for achieving their objectives. This can range from a simple thank you to a financial bonus.


Take the time now to think about what you want to achieve in 2015 and what you need your staff to achieve. Put some SMARTER objectives in place and you have a much better chance of reaching your goals in 2015.

Comments are closed.